Advert for Burberrys WWI service coats 1916
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Advert for Burberrys WWI service coats 1916
Protection and comfort. Whenever the inclemency of weather conditions to be faced in Naval or Military services calls for the highest form of protection, it is expedient and economical to be provided with the Burberry. Made in especially woven and proofed cloths. Available from Burberrys, Haymarket, London
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Media ID 14113090
© Illustrated London News Ltd/Mary Evans
Airman Burberry Burberrys Buttoned Buttons Coats Garment Garments Lightweight Outfits Proof Resistance Resistant Services Trench Waterproof
EDITORS COMMENTS
Protection and Comfort: Burberry's WWI Service Coats, 1916 During the harsh and unforgiving conditions of the First World War, both naval and military personnel were in constant need of clothing that could withstand the inclement weather. Burberry, a renowned British fashion house based in London's Haymarket, answered the call with their superior service coats. This advertisement from 1916 showcases Burberry's commitment to providing essential garments for those facing the elements in their line of duty. The text reads, "Whenever the inclemency of weather conditions to be faced in Naval or Military services calls for the highest form of protection, it is expedient and economical to be provided with the Burberry." Burberry's service coats were made using especially woven and proofed cloths, ensuring they were both waterproof and resistant to the wettest conditions. The lightweight design made them ideal for the rigors of wartime, allowing for ease of movement and flexibility. The coats featured buttoned closures, providing an added layer of protection against the cold and wind. The advertisement also highlights the versatility of these coats, suitable for both airmen and officers, further emphasizing their importance in the diverse range of military roles. As the British and their allies braved the trenches and battled through the mud and rain, Burberry's service coats offered a vital layer of protection, ensuring the men could focus on their duties without being hindered by the elements. This historic advertisement not only showcases the innovative design and manufacturing capabilities of Burberry during WWI but also underscores the importance of functional clothing in the face of adversity.
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