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Advert for Cool-ees by Joyce California shoes 1941

Advert for Cool-ees by Joyce California shoes 1941


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Advert for Cool-ees by Joyce California shoes 1941

Cool-ees by Joyce in pig skin. These saucy little porkers are simply crakling with pride because someone has at last decided that beauty really is skin deep. And to complete their conceit that someone is Joyce, who is starring their skins in these latest Cool-ees releases. It is no gammon to say they re the jauntiest things you ll ever find in pig style and they simply snap their trotters at the big bad wolf to wear.
1941

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Media ID 7341598

© Mary Evans Picture Library 2015 - https://copyrighthub.org/s0/hub1/creation/maryevans/MaryEvansPictureID/10610090

1941 California Comfortable Cool Flat Foot Wear Joyce Lace Laced Leather Lining Pigs Pigskin Practical Shoe Shoes Skin Studded Studs Ww 2 Ww Ii Piggies War Time


EDITORS COMMENTS
Step into the vibrant and playful world of Cool-ees by Joyce, the 1941 footwear sensation that turned heads during the war years. This advertisement showcases the latest releases of Joyce's pigskin shoes, a daring and colorful departure from the practical and utilitarian footwear commonly worn during World War II. The saucy little piggies, adorned with studs and lacing, exude confidence and charm, proudly displaying their pigskin exteriors and flaunting their flat, comfortable designs. The pig-styled shoes, complete with laced sides and a lining that hugs the foot, were a refreshing departure from the drab and functional footwear of the time. The Cool-ees by Joyce were not only stylish but also practical, offering women a touch of glamour and whimsy amidst the challenges of wartime. The illustration, published in the Illustrated London News in 1941, captures the essence of these charming shoes, with the pigs striking poses and even snapping their trotters at the big bad wolf, daring him to wear. The advertisement's playful tone and use of color and texture bring the Cool-ees to life, making it a delightful addition to any vintage fashion or advertising collection. The 1940s were a time of innovation and creativity, and the Cool-ees by Joyce shoes were a testament to the spirit of the era. They were a reminder that even in the midst of war, beauty and style could still be found, and that sometimes, beauty really is skin deep.

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