Advert for Decoltene liquid hair remover 1920
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Advert for Decoltene liquid hair remover 1920
Decoltene. A Smooth under-arm enhances a womans beauty. The one simple and safe way to entirely remove superfluous hair is by the application of Decoltene, the liquid hair remover. Date: 1920
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 14164073
© Mary Evans Picture Library
Application Body Hairy Liquid Removal Removes Toiletries Treatment Vanity Armpits Remover Underarm
EDITORS COMMENTS
Decoltene: The Revolutionary Liquid Hair Remover for a Smooth and Beautiful Underarm (1920) In the roaring twenties, the pursuit of beauty and self-improvement reached new heights. One area of the body that received particular attention was the underarm. Decoltene, the innovative liquid hair remover, promised women a simple and safe solution to unwanted underarm hair. The image showcases a serene and elegant woman, her arms gracefully positioned, with a focus on her underarms. The caption reads, "Decoltene. A Smooth under-arm enhances a woman's beauty." The message is clear: a hair-free underarm was not only desirable but also essential for enhancing feminine beauty. Decoltene, a liquid hair remover, was the answer to the problem. Its application was straightforward: simply apply the product to the underarm area and allow it to take effect. The product promised to remove all superfluous hair, leaving the skin smooth and hairless. The use of Decoltene was not just a matter of vanity but also a sign of modernity and progress. The 1920s were a time of great social and cultural change, and the adoption of new beauty treatments, such as Decoltene, was a way for women to express their modernity and embrace the latest trends. The image is a testament to the enduring power of advertising and the role it plays in shaping societal norms and beauty standards. Decoltene's promise of a smooth underarm was not just a beauty treatment; it was a symbol of femininity, modernity, and self-improvement in the 1920s. Decoltene's impact on the market and the lives of women during this era is an intriguing chapter in the history of toiletries and beauty treatments. This advertisement is a reminder of the transformative power of beauty products and the role they play in shaping our perceptions of beauty and femininity.
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