Advert for Tenova mens self-supporting socks 1938
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Advert for Tenova mens self-supporting socks 1938
Tenova socks need no suspenders. Tenova socks have a band at the top containing Lastex yarn, which is part of the sock itself. The band holds them up gently buy securely. Date: 1938
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Media ID 14132089
© Illustrated London News Ltd/Mary Evans
1938 Band Feet Lastex Legs Sock Socks Supporting Yarn Yarns
EDITORS COMMENTS
Step into the past with this intriguing advertisement for Tenova men's self-supporting socks from 1938. The image showcases a confident and dapper man wearing nothing but his socks and trousers, demonstrating the innovative design of Tenova socks that eliminated the need for suspenders. The secret to their success? A band at the top of the sock, crafted from Lastex yarn, which became an integral part of the sock itself. This band gently and securely held the socks up, providing both comfort and support. The 1930s, also known as the thirties or the 30s, was an era of significant change and progress, and the fashion industry was no exception. Tenova socks represented a groundbreaking development in men's hosiery, offering a sleek and modern alternative to traditional suspenders. The use of Lastex yarn, a type of elastic fiber, allowed for greater flexibility and durability, ensuring that the socks stayed in place throughout the day. This advertisement not only showcases the ingenuity of the Tenova socks but also offers a glimpse into the fashion trends and advertising techniques of the 1930s. The image, with its bold typography and striking visual, would have captured the attention of consumers and piqued their curiosity. Today, it serves as a fascinating reminder of a bygone era and the continuous evolution of fashion and technology.
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