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Advert Theodore Hamblin, fold-away spectacles 1937
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Advert Theodore Hamblin, fold-away spectacles 1937
Trade mark spectacle, that fold into a compact case, available from Theodore Hamblin, Wigmore Street, London. Date: 1937
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 14263032
© Illustrated London News Ltd/Mary Evans
Appointment Case Dispensing Fold Folded Glasses Mark Models Opticians Spectacles Theodore 1937 Hamblin
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Step into the 1930s with this advertisement featuring Theodore Hamblin's innovative fold-away spectacles. The sleek design of these spectacles, with their compact case, revolutionized the way people carried their glasses, making them a must-have accessory for the modern woman. Theodore Hamblin, a renowned dispensing optician based in London's fashionable Wigmore Street, was at the forefront of this groundbreaking technology. This advertisement, dated 1937, showcases a stylish woman, exuding confidence as she poses with the folded spectacles in her hand. The elegant design of the case, embossed with the Theodore Hamblin trade mark, adds to the allure of this compact and convenient solution for those with visual needs. The 1930s were a time of innovation and progress, and Theodore Hamblin's fold-away spectacles were a testament to this era's forward-thinking spirit. The advertisement's simple yet effective design, with its clear call-to-action, would have enticed potential customers to make an appointment at Hamblin's opticians to try out these revolutionary spectacles for themselves. This photograph, a captivating piece of advertising history, not only showcases the ingenuity of Theodore Hamblin but also offers a glimpse into the fashion and design trends of the 1930s. A true collector's item, it is a reminder of a time when technology and style came together to create a product that not only served a practical purpose but also made a fashion statement.
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