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Ann Todd gives in her appliances for the war effort
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Ann Todd gives in her appliances for the war effort
Actress Ann Todd photographed handing in her spare household appliances to the local W.V.S. office in Berkshire. In 1940, Lord Beaverbrook, Minister for Aircraft Production, called for aluminium items to be donated to help the war effort.
1940
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Media ID 14405488
© Illustrated London News Ltd/Mary Evans
Aluminium Aluminum Appliances Beaverbrook Effort Household Minister Morale Munition Munitions Sep16 Services Shortage Shortages Todd Voluntary
EDITORS COMMENTS
In this evocative photograph, British actress Ann Todd is seen making her contribution to the war effort by handing over her spare household appliances to the local Women's Voluntary Services (W.V.S.) office in Berkshire, England, in 1940. The Second World War was in full swing, and Lord Beaverbrook, the Minister for Aircraft Production, had issued an urgent call for aluminium items to be donated to help the war effort. The shortage of aluminium, a crucial material for manufacturing aircraft and aeroplanes, was a major concern for the Allied forces. The metal was in high demand for the production of planes, which were essential for both defensive and offensive operations. As a result, the government launched a nationwide campaign to collect aluminium items from households, including pots, pans, kettles, and other kitchen appliances. Ann Todd, a popular and patriotic actress, was more than happy to do her part. She is seen here, dressed in a simple yet stylish outfit, smiling warmly as she hands over her aluminium appliances to the W.V.S. volunteers. The women, dressed in their distinctive uniforms, accept the items with gratitude, knowing that they will be put to good use in the production of much-needed aircraft. This image is a powerful reminder of the spirit of sacrifice and unity that characterized the home front during the Second World War. It shows that even the smallest contributions could make a big difference in the fight against the Axis powers. The image also highlights the important role that women played in the war effort, both on the home front and in the factories, as they worked tirelessly to support the troops and keep morale high.
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