Billboard on US Highway 99 in California. National advertisi
Wall Art and Photo Gifts from Mary Evans Picture Library
Billboard on US Highway 99 in California. National advertisi
Billboard on US Highway 99 in California. National advertising campaign sponsored by National Association of Manufacturers. Date 1937 Mar
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Media ID 7255789
© Mary Evans Picture Library 2015 - https://copyrighthub.org/s0/hub1/creation/maryevans/MaryEvansPictureID/10590711
Association Bill Board California Campaign High Way Manufacturers Sponsored
EDITORS COMMENTS
1. Title: "A Vision for American Manufacturing: A 1937 Billboard on US Highway 99, California This evocative black-and-white photograph captures the essence of the American spirit of innovation and resilience, as embodied in this billboard advertisement along US Highway 99 in California during 1937. Sponsored by the National Association of Manufacturers, this campaign aimed to promote the importance of American manufacturing industries to the nation's economy and morale during a time of significant economic hardship. The billboard's bold design features a powerful eagle, symbolizing the strength and freedom of America, with the tagline "Manufacturing Means Jobs." The image of gears and industrial machinery in the background underscores the association's message that manufacturing is the backbone of the American economy, providing employment opportunities for millions of people. The photograph offers a glimpse into the past, transporting us back to a time when billboards were a primary means of advertising and communication. The image also speaks to the enduring power of visual storytelling and the role it plays in shaping public opinion and awareness. This photograph is a testament to the ingenuity and determination of the American people, as well as the importance of manufacturing in the country's history. It serves as a reminder that even in the face of adversity, the American spirit remains strong and committed to creating jobs and driving economic growth. The National Association of Manufacturers' campaign on US Highway 99 in California was a powerful reminder of the vital role manufacturing played in the American economy during the 1930s and beyond. This photograph offers a unique perspective on a pivotal moment in American history, and serves as a reminder of the importance of manufacturing in shaping the nation's economic and cultural landscape.
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