Carlton Hotel, Pall Mall, ablaze with patriotism
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Carlton Hotel, Pall Mall, ablaze with patriotism
The facade of the Carlton Hotel (ceased operating in 1940), on the corner of Haymarket and Pall Mall in London, bedecked with recruiting slogans for the First World War. Date: 1914
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Media ID 14147912
© Illustrated London News Ltd/Mary Evans
Carlton Facade Haymarket Mall Pall Patriotic Patriotism Recruiting Recruitment Slogan Slogans
EDITORS COMMENTS
This evocative photograph captures the Carlton Hotel on the corner of Haymarket and Pall Mall in London, bathed in the fervor of patriotism as the First World War broke out in 1914. The grand facade of the historic building, which ceased operating in 1940, is adorned with an array of recruiting slogans, each one urging potential soldiers to answer the call to duty. The once elegant and refined exterior is transformed into a canvas of war-time spirit, reflecting the intense national mood of the time. The image offers a poignant glimpse into the past, transporting us back to a pivotal moment in history when the world was on the brink of change. The slogans, bold and clear against the red, white, and blue backdrop, read 'Join Your Country's Forces,' 'Your Country Needs You,' and 'King and Country,' among others. This photograph is a testament to the power of advertising and the role it played in shaping public opinion during times of crisis. As we gaze upon this image, we are reminded of the sacrifices made by generations past and the enduring spirit of unity and determination that continues to define our collective history.
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