Clincher tyres advertisement, WW1 - Reginald McKenna
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Clincher tyres advertisement, WW1 - Reginald McKenna
Advertisement for Clincher Tyres during the First World War featuring a caricature of the Chancellor of the Exchequer, Reginald McKenna who says we must economise and that the nation must be taught thrift. Part of any money-saving schemes should of course, involve Clincher Tyres! Date: 1916
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Media ID 14166442
© Illustrated London News Ltd/Mary Evans
Advertisements Adverts Chancellor Driving Economise Economy Exchequer Mckenna Politicians Reginald Rubber Saving Savings Thrift Tyres
EDITORS COMMENTS
This print advertisement from 1916 showcases a caricatured portrait of Reginald McKenna, the Chancellor of the Exchequer during World War I. Amidst the backdrop of the Great War and the call for national savings, McKenna is depicted with a stern expression, holding a scale and urging the nation to "Economise!" The advertisement, for Clincher Tyres, cleverly integrates the political climate of the time by suggesting that thrift extends to motoring as well. The text below the image reads, "Part of any money-saving schemes should of course, involve Clincher Tyres!" Clincher Tyres, a popular brand during the early 20th century, capitalized on the economic message of the time to promote their rubber products. The advertisement's design is reminiscent of the war-time posters that encouraged Britons to conserve resources and save money. The caricature of McKenna, a prominent political figure, adds an element of authority and trustworthiness to the advertisement. The image is a fascinating glimpse into the past, showcasing the intersection of politics, advertising, and motoring during a pivotal moment in history. The use of humor and the clever integration of the war-time savings message into the advertisement for Clincher Tyres highlights the marketing strategies of the time and the adaptability of businesses to the socio-political climate.
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