Gamages advertisement, WW1
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Gamages advertisement, WW1
Advertisement for Gamages, the famous toy store in Holborn, London, with a selection of presents for Christmas 1914 including some war themed suggestions such as a game called Britwar, (The Game of the moment. Makes you feel you are in the wild free country, and is actual warfare. Boys are delighted with it, and soldiers say it is " THE THING." A versatile military education). Also, are Dreadnought Christmas crackers, plus a French knitting machine, tricycle horses, a Braille game where animals are identified by touch and the Phyllis doll. The store advertises a Great War Tableaux alongside their usual Christmas Fair. Date: 1914
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Media ID 14143216
© Illustrated London News Ltd/Mary Evans
Advertisements Adverts Childhood Gamages Presents Store Stores Toys Games
EDITORS COMMENTS
Step into the magical world of Gamages, the renowned toy store in Holborn, London, as depicted in this advertisement from Christmas 1914. Amidst the festive cheer and joy, this advertisement showcases a selection of delightful presents that would have graced the homes of children and families during the first World War. The advertisement boasts an array of intriguing and unique toys, including the popular game called Britwar, which promises an exhilarating experience that makes you feel as if you're right in the midst of the action. This game, the 'Game of the moment,' was a versatile military education for the boys, and even soldiers themselves were reportedly thrilled with it. Additionally, the advertisement features Dreadnought Christmas crackers, which added an extra element of surprise and excitement to the holiday season. For the young girls, there was the Phyllis doll, a beautiful and elegant addition to their collection. Another fascinating offering from Gamages was the French knitting machine, which provided an opportunity for children to learn a valuable skill while creating their own knitted creations. For the visually impaired, there was a special Braille game, where animals were identified by touch, ensuring that no child was left behind in the joy of learning and play. But the true highlight of this advertisement was the Great War Tableaux, which was advertised alongside the usual Christmas Fair. This impressive display would have transported the visitors to the heart of the war, providing an immersive and educational experience for all. This photograph offers a fascinating glimpse into the past, showcasing the spirit of Christmas and the innovative toys that brought joy and wonder to the children of London during the tumultuous year of 1914.
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