Harvey Nichols wartime fashion advertisement
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Harvey Nichols wartime fashion advertisement
Advertisement for practical clothes to wear while carrying out war duties. Whether its a practical cashmere sweater for serving in a canteen, or a Bedford cord skirt suit for shopping for vegetables, Harvey Nichols has the sartorial answer. Date: 1941
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Media ID 14265794
© Illustrated London News Ltd/Mary Evans
Canteen Harvey Nichols Outfit Outfits Practical Sep17 Serving Shopping
EDITORS COMMENTS
Amidst the tumultuous backdrop of World War II, the fashion landscape underwent a significant transformation as women took on new roles in the home front. Harvey Nichols, a renowned British department store, responded to this shift with a series of practical and stylish advertisements showcasing clothes designed for women's war duties. This evocative print from 1941 highlights Harvey Nichols' commitment to providing women with the right outfits for their various wartime tasks. The advertisement features a collage of images, each one showcasing a different practical outfit. On the left, a woman in a cashmere sweater and trousers is depicted serving in a canteen, her warm and comfortable attire allowing her to focus on her duties without distraction. In the center, a Bedford cord skirt suit-clad woman is shown shopping for vegetables, her smart yet functional outfit reflecting the importance of maintaining a semblance of normalcy amidst the chaos of war. The advertisement's text reads, "Harvey Nichols has the sartorial answer," emphasizing the store's dedication to providing women with clothes that were not only fashionable but also practical for their wartime roles. The advertisement's date, 1941, serves as a poignant reminder of the unique fashion landscape that emerged during this period, where style and practicality intersected in the face of adversity. This print is a fascinating glimpse into the past, offering a glimpse into the fashion choices of the 1940s and the resilience of women during wartime. It serves as a testament to the enduring power of fashion to reflect and respond to the social and historical contexts of its time.
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