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Help yourself Help yourself
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Help yourself Help yourself
Help yourself. Poster for Federal Theatre Project presentation of Help Yourself at the Hollywood Playhouse, showing a hand holding a stack of money. Date 1937
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Media ID 7341056
© Mary Evans Picture Library 2015 - https://copyrighthub.org/s0/hub1/creation/maryevans/MaryEvansPictureID/10608654
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This striking poster, created in 1937 for the Federal Theatre Project's presentation of "Help Yourself" at the Hollywood Playhouse, encapsulates the spirit of progress and administration during the New Deal era in the United States. The image of a hand reaching out to grasp a stack of money symbolizes the promise of economic relief and self-sufficiency that the Federal Theatre Project and other New Deal initiatives offered to millions of Americans who were struggling during the Great Depression. The Federal Theatre Project, a part of the Works Progress Administration (WPA), was established in 1935 to provide employment opportunities for unemployed actors, writers, and technicians. Through its various productions and workshops, the Federal Theatre Project aimed to bring live theatre to communities across the country, providing both entertainment and a sense of connection and hope during difficult times. The "Help Yourself" production, like many other Federal Theatre Project shows, was designed to be accessible and relevant to a wide audience. The poster's bold design and clear message would have caught the eye of passersby, drawing them in to learn more about the production and perhaps even inspiring them to attend. The image of the hand reaching for the money also speaks to the idea of personal responsibility and self-help, a theme that resonated with the ethos of the New Deal and the broader cultural context of the time. Today, this poster serves as a powerful reminder of the ways in which art and culture can provide solace, inspiration, and a sense of community during times of hardship. It also underscores the importance of government programs and initiatives in supporting the creative sector and providing opportunities for artists and cultural workers to thrive.
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