Horse bus with Liptons Tea advert, London
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Horse bus with Liptons Tea advert, London
A horse bus of the London General Omnibus Company Limited, with a Liptons Tea advert, on a route linking Fulham in the west with Bethnal Green in the east. Date: early 20th century
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 14164181
© Mary Evans / Pharcide
Bethnal Fulham Lipton Liptons Omnibus Route
EDITORS COMMENTS
In this evocative early 20th century photograph, a horse-drawn bus of the London General Omnibus Company Limited makes its way through the bustling streets of London. The bus, adorned with a striking Liptons Tea advertisement, is a testament to the innovative marketing strategies of the time. The London General Omnibus Company, founded in 1855, was one of the largest and most influential transport companies in London. This horse bus, with its spacious design and comfortable seating, would have provided a popular and convenient mode of transportation for Londoners, connecting the western suburbs of Fulham with the eastern district of Bethnal Green. The Liptons Tea advertisement on the side of the bus is a prime example of the power of visual advertising in the early 20th century. Liptons Tea, a well-known brand even then, used this opportunity to reach a large and diverse audience, promoting their product to passengers as they traveled through the city. The advertisement features a simple yet effective design, with an image of a teapot and the tagline "Liptons Tea - The Best Tea in the World." The horse bus in this photograph not only represents the rich history of transportation in London but also highlights the ingenuity of early advertising techniques. The combination of horse power and marketing savvy made for a powerful combination, allowing companies like Liptons to reach new heights of success. This image offers a fascinating glimpse into the past, transporting us back to a time when horse buses ruled the streets of London and Liptons Tea was a beloved household staple.
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