James Horlick / Vfair 1909
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James Horlick / Vfair 1909
JAMES HORLICK Malted milk manufacturer Date: 1844 - 1921
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 14282931
© Mary Evans Picture Library
1844 Malted Manufacturer Milk Pointed Vfair 1921
EDITORS COMMENTS
1. Title: "James Horlick, Pioneering Malted Milk Manufacturer, at the Vienna Fair in 1909" This photograph captures James Horlick, the visionary British entrepreneur and inventor of malted milk, during his visit to the Vienna Fair in 1909. Born in Spalding, Lincolnshire, England, in 1844, Horlick's life was marked by innovation and determination. Horlick's interest in health and nutrition began in his early years when he became intrigued by the idea of creating a nutritious food that could be easily prepared and consumed by people of all ages. In 1873, he moved to the United States, where he continued his research and development, eventually leading to the creation of malted milk in 1884. The photograph shows Horlick in his prime, dressed in a smart brown suit, red tie, and sporting a pointed beard. His intense gaze and confident posture reflect his unwavering dedication to his work. The Vienna Fair, an international exhibition of industry, art, and technology, was the perfect platform for Horlick to showcase his groundbreaking product to the world. The malted milk powder, which was produced by malting and finely grinding barley, then mixing it with milk and sugar, was an instant success. It provided a rich source of nutrients, particularly important for children and the elderly, and its long shelf life made it an ideal food for travelers and soldiers. The photograph is a testament to Horlick's pioneering spirit and his significant contribution to the food industry. His invention revolutionized the way people consumed milk and paved the way for the development of other malted milk products. Today, James Horlick's legacy continues to inspire and nourish generations around the world.
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