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Johnnie Walker advertisement, WW1
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Johnnie Walker advertisement, WW1
First World War advertisement showing Johnnie Walker meeting a recruitment sergeant in 1914. Johnnie Walker: " How goes the recruiting?" Sergeant: " Like yourself, Sir; still going strong." Date: 1914
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Media ID 14143202
© Illustrated London News Ltd/Mary Evans
Advertisements Adverts Alcohol Brand Brands Drinks Johnnie Joining Patriotic Patriotism Recruiting Recruitment Salute Saluting Sergeant Walker Whiskey Whisky
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EDITORS COMMENTS
This evocative photograph captures a significant moment in the history of both the British military and the iconic Johnnie Walker whisky brand. Dated back to 1914, at the onset of the First World War, the image shows Johnnie Walker, the then face of the whisky brand, engaging in conversation with a recruitment sergeant. The sergeant, with a stack of recruitment papers and a stern yet determined expression, responds, "Like yourself, Sir; still going strong." The patriotic tone of the advertisement is palpable, as Johnnie Walker, with his monocle and military attire, salutes the recruiting effort. The advertisement reflects the spirit of the times, as the British military was in dire need of recruits to bolster its ranks for the impending conflict. The image also underscores the strong association between the whisky brand and the British military, a connection that has endured through the decades. The advertisement is a poignant reminder of the role that the whisky industry played during the First World War, providing a morale boost to soldiers and civilians alike. It also highlights the deep-rooted patriotism and sense of duty that permeated British society during this period. The image, with its historical significance and timeless appeal, continues to resonate with audiences today, making it a valuable addition to any collection of military or advertising history.
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