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CWS Soap advert
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CWS Soap advert
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Media ID 7401845
© Mary Evans Picture Library 2015 - https://copyrighthub.org/s0/hub1/creation/maryevans/MaryEvansPictureID/10474011
Copy1 House Work Sailor Saluting Washin G
EDITORS COMMENTS
This photograph from the late 19th century showcases a powerful advertising image for CWS Soap. The scene is set in a rustic outdoor setting, with a soldier and a sailor standing at attention, saluting in the foreground. Behind them, a woman in traditional 1900s clothing, complete with an apron and a basket of laundry, is seen washing clothes in a large tub. The serene scene is further enhanced by the lush greenery and the clear blue sky above. The CWS Soap logo is prominently displayed on the wooden tub, emphasizing the product's association with cleanliness and hygiene. The use of military personnel in the advertisement adds a sense of strength and reliability to the brand, while the image of a woman engaged in housework appeals to the target audience of homemakers. The composition of the photograph is expertly crafted to evoke a sense of nostalgia and to convey the message that CWS Soap is a trusted and effective cleaning solution for both military personnel and housewives alike. The use of natural lighting and the authentic costumes and props further add to the authenticity and appeal of the advertisement. Overall, this photograph is a testament to the power of visual storytelling in advertising and the enduring appeal of the CWS Soap brand.
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