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Advert for Bovril, 1925
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Advert for Bovril, 1925
Advert for Bovril, 1925 Date: 1925
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Media ID 23422352
© Mary Evans / Jazz Age Club Collection
Beef Bovril Consumer Diet Extract Grocer Kitchen Shopping Stuff 1925
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Step into the vibrant world of the 1920s with this advertisement for Bovril Beef Extract, dated 1925. The image presents a lively jazz scene unfolding in a bustling kitchen, where a grocer enthusiastically holds up a bottle of Bovril, surrounded by an array of fresh produce and other household items. The age of consumer culture is in full swing, as the domestic scene is filled with the latest stuff for the modern kitchen. The 1920s, also known as the Roaring Twenties, was a time of significant social and cultural change. Jazz music was all the rage, and this advertisement cleverly incorporates the trend by featuring a saxophonist in the background, serenading the shoppers with his lively tunes. The comic sketch-like style of the illustration adds to the playful and lighthearted atmosphere. Bovril, a popular British brand of beef extract, was marketed as a convenient and nutritious addition to any kitchen. The advertisement emphasizes its versatility, suggesting that it can be used to make a quick and hot drink, adding depth of flavor to soups, stews, and other dishes. The tagline, "Bovril - The Stuff That Makes the Difference," highlights the product's ability to enhance the taste of everyday meals. This advertisement not only showcases the excitement and energy of the 1920s but also illustrates the role of advertising in shaping consumer culture during this time. The image invites us to take a step back in time and experience the unique blend of jazz, modernity, and culinary innovation that defined the era.
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