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Advert for Selfridges illustrating a gown and coat, London
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Advert for Selfridges illustrating a gown and coat, London
Advert for Selfridges illustrating a gown and coat, London, 1925 Date: 1925
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 23422244
© Mary Evans / Jazz Age Club Collection
Couture Gown Illustrating Selfridges 1925
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Step into the magical world of Selfridges in 1925, where elegance and innovation come together in a dazzling display of 1920s fashion. This illustration invites us to explore the latest offerings from the renowned London department store, featuring a stunning gown and coat that encapsulate the spirit of the Jazz Age. The gown, with its intricately beaded bodice and flowing, draped skirt, exudes glamour and sophistication, perfect for an evening of revelry. The coat, meanwhile, boasts a sleek, tailored silhouette, complete with a belted waist and fur collar, making it the epitome of chic practicality. Selfridges, a pioneer in British retail, was known for its commitment to showcasing the latest trends and bringing the world's most innovative designers to London. This advertisement, with its bold use of color and dynamic composition, is a testament to the store's forward-thinking approach and its ability to captivate the imagination of its customers. The 1920s, a decade of cultural and social transformation, saw women embracing newfound freedom and expressing themselves through their fashion choices. This illustration encapsulates the spirit of the times, offering a glimpse into the world of glamour, sophistication, and excitement that defined the era. Whether you're planning a night out on the town or simply daydreaming about the past, this illustration is sure to transport you to a world of elegance and style. Join Selfridges as they lead the way in fashion, and let the magic of the 1920s enchant you.
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