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Poster, We co-operate to speed up housing
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Poster, We co-operate to speed up housing
Ministry of Supply poster, We co-operate to speed up housing, National Housing Drive fitments. Designed by Raymond Davids.
circa 1945
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Media ID 23042740
© Mary Evans Picture Library/Onslow Auctions Limited
1945 Davids Drive Ministry Operate Postwar Raymond Speed Supply Tools Trowel Cooperate Fitments
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EDITORS COMMENTS
We Co-operate to Speed Up Housing" is a powerful and evocative poster from the National Housing Drive of the late 1940s, designed by Raymond Davids. The image features a pair of outstretched hands, one holding a trowel and the other turning a cog, symbolizing the collaboration between individuals and industry to expedite the construction of new homes following the devastation of World War II. The poster, produced by the Ministry of Supply, encourages unity and cooperation in the national effort to rebuild and restore communities. The use of simple yet effective imagery and the bold, clear typography emphasizes the importance of every individual's contribution to the cause. The poster's design is reminiscent of the 1940s and 1950s aesthetic, with its vibrant colors and dynamic composition. The tools and equipment depicted in the image, such as the trowel and cog, serve as a reminder of the physical labor and hard work required to build new homes and rebuild lives. The National Housing Drive was a crucial initiative in the post-war period, as the need for housing was immense due to the destruction caused by the war. This poster, with its inspiring message and striking design, was an essential tool in rallying the public to support the cause and contribute to the reconstruction effort. Raymond Davids was a renowned graphic designer and illustrator, known for his work on a variety of posters, advertisements, and publications during the mid-20th century. His designs were characterized by their bold, dynamic style and their ability to convey a sense of urgency and action. This poster is a testament to his talent and his contribution to the visual culture of the time.
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