VISUAL DESCRIPTION
This is a vintage advertisement for British South American Airways emphasizing the speed and efficiency of conducting business in South America by air travel. The headline "Ten minutes in South America is worth a month of correspondence" suggests that personal interaction facilitated by quick air travel can be more effective than prolonged communication from afar. The ad targets "AIR-MINDED CHAIRMEN AND DIRECTORS, " highlighting the importance of face-to-face meetings with potential clients or partners. The body text reinforces this idea, stating that markets have to be not only captured but also held, which requires personal contact with customers. It promotes the concept that businessmen can reach various cities in South America quickly enough to make weekend trips feasible. Additionally, there's an emphasis on exporting goods by air to ensure they arrive fresh and ready for sale in hard currency markets of Latin America. A specific example mentions sending four turbine parts weighing a total of one ton each – illustrating how businesses could benefit from timely and secure shipping services offered by British South American Airways. Below the main text are flight times and prices (in pounds sterling) from London to several destinations including Rio de Janeiro, Buenos Aires, Santiago, Pernambuco (Recife), Montevideo, Lima, Barranquilla de Colombia, and Trinidad. At the bottom right corner is the tagline "Business by Air, " followed by "BRITISH SOUTH AMERICAN AIRWAYS" as well as their contact information at Berkeley Square House in London. Overall, this image captures an era when air travel was becoming increasingly important for international business expansion and provides insight into marketing strategies used during that time period.

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