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13853953
Wall Art and Photo Gifts from Mary Evans Picture Library
13853953
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 32297008
© Aviation Ancestry
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VISUAL DESCRIPTION
This is a vintage black and white advertisement for "Cabin Heating, of course, by G. Johnson Bros. " The image features an open book with the title "Uncle Tom's Cabin" prominently displayed on its pages. A quill pen and an inkwell sit atop the left page of the book, while a feather appears to be lifting off from the right page as if caught in a warm updraft. The text above reads "The Modern Edition of that Warm Favourite, " playing on words to suggest both the popularity of Harriet Beecher Stowe's novel and the warmth provided by cabin heating. Below this visual pun, there are quotes around “Sails” sky-high which may imply that their heating system will elevate comfort levels metaphorically to great heights. There is also descriptive text praising Uncle Tom’s Cabin as being followed with warm appreciation—an analogy likely drawn between literary warmth (popularity) and physical warmth provided by cabin heating systems. At the bottom portion of the ad, we see additional information about G. Johnson Bros. , including their address at 103-149 Cornwall Road, South Tottenham London N15 along with telephone numbers for Stamford Hill 3141 and Tottenham Central 2163; these details root this piece firmly in its historical context. Overall, it's clear that this advertisement cleverly uses wordplay related to heat and warmth associated with both literature ("Warm Favourite") and home comfort (cabin heating), aiming to entice readers into equating their product with coziness and cultural esteem.
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