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13856108
Wall Art and Photo Gifts from Mary Evans Picture Library
13856108
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 32299764
© Aviation Ancestry
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VISUAL DESCRIPTION
The image is a vintage advertisement for B. T. H. (British Thomson-Houston) Magnetos, celebrating an aviation record. The headline "Another Record!" sets the triumphant tone, highlighting a successful flight from Palos de Moguer, Spain to Pernambuco, Brazil—a distance of 3, 150 miles completed in 32 hours on a Dornier Wal seaplane equipped with Napier "Lion" engines and B. T. H. magnetos. Below the headline are the names of the aviators responsible for this achievement: Commandante Franco and Captain Ruiz de Alda. The ad emphasizes that this is just one among many notable achievements by machines fitted with their magnetos. Further down, previous records set by aircraft using B. T. H. Magnetos are listed to showcase their reliability and performance in various competitions such as every Aerial Derby and King's Cup Race. At the bottom of the advertisement is information about The British Thomson-Houston Company Limited itself—electrical engineers and manufacturers located at Alma Street in Coventry—with additional works mentioned in Rugby, Birmingham, Willesden, Coventry again (possibly indicating multiple facilities), and Chesterfield. This type of advertisement would typically be found in periodicals or brochures related to aviation or engineering around the time when long-distance flights were breaking new ground in transportation technology.
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