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13858557
Wall Art and Photo Gifts from Mary Evans Picture Library
13858557
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 32302494
© Aviation Ancestry
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VISUAL DESCRIPTION
This is a vintage advertisement for the Exide 24V aircraft battery, emphasizing its status as the lightest British aircraft battery for its voltage and capacity. The ad suggests that with all other factors being equal, this high-quality battery stands out in both design and performance. It features an illustration of the Exide battery prominently displayed at the top, with schematic drawings of airplanes below it to underscore its application in aviation technology. The text conveys a message targeted towards designers about how this new formula (the Exide 24V) can redefine minimum weight standards for batteries used in aircraft design. The bottom of the ad includes branding information indicating that it's a product of Chloride Batteries Limited from their Clifton Junction works near Manchester.
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