VISUAL DESCRIPTION
This image is a vintage advertisement poster promoting British design, specifically highlighting the electrical systems and equipment designed by Rotax for aircraft. The caption "The world is looking up. . . to BRITISH design" suggests a sense of pride in British engineering achievements at the time. The poster features illustrations of three different pieces of aircraft electrical equipment: an engine starter motor, voltage regulator, and generator control unit. Each illustration showcases the intricate internal components, emphasizing the complexity and sophistication of these devices. Below the images is information about an exhibition event: "Farnborough 1950 Stand No 124, " indicating that Rotax would be showcasing their advanced circuit systems and equipment at this particular stand during the Farnborough Airshow in 1950. At the bottom right corner, there's a bold logo for ROTAX with additional text underneath stating "Complete Electrical Systems and Equipment for Aircraft. " This signifies that Rotax specialized in providing comprehensive solutions rather than individual parts. Lastly, contact details are provided for both UK-based locations (Acton Lane Works - Willesden Junction - London N. W. 10) as well as international subsidiaries (Rotax Limited - Melbourne Australia; Rotax Canada Limited - Montreal Airport). This demonstrates Rotax's global presence during that era.

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