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13872501
Wall Art and Photo Gifts from Mary Evans Picture Library
13872501
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 32320658
© Aviation Ancestry
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VISUAL DESCRIPTION
This is a vintage advertisement for the "DAGGER" air-cooled aero engine by Napier-Halford. The image showcases the intricate design of the engine, which appears to be mounted on a stand for display purposes. A quote at the top comments on its remarkably small size and powerful performance, noting that both its power and compactness are striking features. Additionally, there's a reference to an excerpt from "The Aeroplane, " number 4734. The ad also highlights that this particular model was used in the Hawker "Hart" Day Bomber as demonstrated during the Royal Air Force Display at Hendon on June 30th, 1934. This positions the engine within historical aviation context, suggesting reliability and prestige associated with its use in military aircraft. Incorporated into the layout are two small reminders encouraging support for Remembrance Day—a day commemorating those who have served in armed conflicts—indicative of patriotic appeals common in advertising during that era. At the bottom of the advertisement, we see branding information: D. Napier & Son Limited located in Acton W3 (West London), indicating where this engineering company was based when producing these engines.
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