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13874747
Wall Art and Photo Gifts from Mary Evans Picture Library
13874747
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 32323462
© Aviation Ancestry
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> New Images July 2023
VISUAL DESCRIPTION
The third advertisement presents "Balfaloy" as the choice metal for modern shell-lathes used in producing aeroplane parts—another nod towards its role during periods of intense manufacturing demands possibly linked to military needs. A single gleaming tool tip cuts across a vibrant blue backdrop accompanied by bold white text proclaiming it as hard metal “Tools and Tips.” This visual simplicity effectively communicates strength and reliability while promoting Arthur Balfour & Co.'s reputation established since 1865—a legacy tied to Sheffield’s storied steel industry.
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