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13874834
Wall Art and Photo Gifts from Mary Evans Picture Library
13874834
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 32323610
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VISUAL DESCRIPTION
This is a vintage advertisement for Black & Decker Portable Electric Tools. At the top of the image, there's a bold question in large font that asks, "HOW LONG HAS YOUR HAMMER BEEN CHISELING YOU?" Below this headline are two cartoon illustrations: on the left, a small man with exaggerated features being chiseled by an anthropomorphic hammer; and on the right, a woman holding her hand to her face in shock as she watches. The ad copy humorously personifies tools as characters who might take advantage of their users through inefficiency or difficulty. It suggests that using manual tools like hammers and screwdrivers can be laborious and time-consuming ("a buxom shrew . . . and has a quick turnover!"). The text implies that electric tools from Black & Decker will make work quicker and better. At the bottom right corner is an image of one of Black & Decker's portable electric drills with its case. Accompanying it is text stating "There is a wide range of B. & D. Portable Electric Tools for all purposes. " Finally, at the very bottom in bold letters reads "Quicker and better with Black & Decker PORTABLE ELECTRIC TOOLS, " followed by contact information for Black & Decker LTD. , including their address in Harmondsworth - Middx (Middlesex), phone number, telegram address 'Blackdeck, ' West Drayton 2811, along with branch service stations listed across various cities such as Birmingham, Bristol, Glasgow, Leeds, Manchester, and Nottingham. The overall design reflects advertising styles common in mid-20th century print media—using catchy phrases combined with illustrative cartoons to capture attention and convey messages quickly to consumers.
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