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13880930
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 32332586
© Aviation Ancestry
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VISUAL DESCRIPTION
This is a vintage black-and-white advertisement for National Benzole Mixture petrol. The ad features the slogan "Benzole makes good petrol better!" prominently in the center, with speech bubbles coming from a muscular, winged male figure resembling Mercury or Hermes from Roman and Greek mythology respectively. He's holding up a nozzle as if offering fuel. At the top of the image are two illustrations: one of an airplane in flight and another depicting a car on a road, suggesting that this product is suitable for both aviation and automotive use. The tagline "IN THE AIR and ON THE GROUND" bridges these two modes of transportation. The text below reinforces the quality of their product by stating, "However good petrol is, Benzole makes it better—for easy starting, for smooth running, for clean burning, for quick response to the throttle. " It also encourages potential customers to visit 'National' pumps at aerodromes across the country. At the bottom left corner is bold text that reads "NATIONAL BENZOLE MIXTURE, " while company details are provided at the bottom right corner: NATIONAL BENZOLE CO. , LTD. , WELLINGTON HOUSE, BUCKINGHAM GATE, LONDON S. W. I. Additionally noted is that it's distributed by producers of British Benzol. The overall design reflects advertising styles typical of early-to-mid 20th century print media with its combination of graphic elements and persuasive copy aimed at motorists and pilots alike.
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