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13881247
Wall Art and Photo Gifts from Mary Evans Picture Library
13881247
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 32333090
© Aviation Ancestry
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VISUAL DESCRIPTION
This is a vintage advertisement for Shell, promoting their aviation spirit (fuel) as the choice for every direct Atlantic flight. The ad emphasizes that all pioneering flights across the Atlantic were powered by Shell Aviation Spirit without being mixed with any other fuel or "dope. " It lists notable aviators and their historic non-stop flights, including Alcock and Brown, Sacadura-Cabral, Franco, Pinedo, and Beires—the Portuguese airman who completed such a journey on March 17th. The ad positions Shell as the reliable fuel for various flying conditions—racing contests, endurance tests, trans-continental flights—and commercial airways. At the bottom of the page is the Shell logo with its tagline at that time: "The Well-balanced Petrol, " flanked by illustrations of biplanes.
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