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13884201
Wall Art and Photo Gifts from Mary Evans Picture Library
13884201
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 32336366
© Aviation Ancestry
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VISUAL DESCRIPTION
This is a vintage advertisement for Weston Aircraft Instruments, emphasizing the "ACCURATE INDICATION OF AIR TEMPERATURE" as crucial to the "WHOLE ECONOMY OF OPERATION. " The ad features an image of a Weston Thermometer and highlights its use in various applications such as on the De Havilland 'Comet' aircraft, including fuel temperature, cabin air temperature monitoring, and de-icing. It also mentions that this instrument is trusted by professionals due to its associated indicator, the Model S. 63 with scale Radiometer used for outside air temperatures. The bottom section of the ad contains bold text "WESTON AIRCRAFT INSTRUMENTS" followed by contact information for Sangamo Weston Limited located in Enfield Middlesex with addresses provided for their London office and branches across various cities in England. On the right side of the advertisement is an illustration of one of their instruments showing a gauge with temperatures ranging from -40 to 40 degrees Celsius. A note below it cites an article titled "Operating Costs" by Dr. A. J. Malcolm Smith from an issue of Shell Aviation News, suggesting that maintaining optimal operating temperatures can significantly impact flight planning and efficiency. The overall design conveys a message of reliability and precision necessary for aviation operations during what appears to be mid-20th century based on typography and style indicative of that era's advertising aesthetics.
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