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13884777
Wall Art and Photo Gifts from Mary Evans Picture Library
13884777
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 32337352
© Aviation Ancestry
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VISUAL DESCRIPTION
The image is a black and white advertisement for "The Smiths of England, " specifically highlighting the aviation division of Smiths Aircraft Instruments Ltd. , which is part of A. Smith & Sons (England) Limited. The ad features an intricate illustration that resembles an exploded view or a cutaway diagram, showing various buildings and facilities presumably belonging to the company's complex. At the top, bold text reads "THE SMITHS OF ENGLAND. " Below this header are three lines stating: "Trade Distributors for each Company Division; SMITHS AIRCRAFT INSTRUMENTS LTD. ; SMITHS INDUSTRIAL INSTRUMENTS LTD. " A brief description follows, explaining that Smiths Aircraft Instruments Ltd. is the aviation division of A. Smith & Sons (England) Limited and boasts being the largest organization of its kind in the world at that time. It mentions their product range including precision equipment, clocks, and watches for Aviation, Automotive, Marine and Industrial markets. It also emphasizes how this division benefits from centralized resources and organization from its parent company while maintaining specialized insight into aircraft industry needs to provide efficient service in meeting current requirements as well as anticipating future ones. Finally, at the bottom center of the advertisement is another bold statement with large font size: "SMITHS see the job right through. " This slogan suggests thoroughness and reliability in their work process. Below all textual content lies a footer identifying it belongs to SMITHS AIRCRAFT INSTRUMENTS LIMITED Cricklewood Works London NW2.
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