Home > Mary Evans Prints Online > New Images July 2023
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13885602
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 32337978
© Aviation Ancestry
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VISUAL DESCRIPTION
This is a vintage advertisement for Wakefield Castrol Motor Oil. The ad features an illustration of a tall, narrow oil can with the Castrol branding prominently displayed on its surface. Above the can, there's an image of two biplanes in flight, emphasizing the connection between aviation and the motor oil brand. The text within the ad highlights various accolades and endorsements to promote credibility and performance. It mentions "For the Highway and the Skyway, " suggesting that this product is suitable for both automobiles and aircraft—a notable selling point during times when technological advancements in transportation were celebrated. The headline proclaims Castrol as "The Winner of THE GREAT AERIAL DERBY LONDON—MANCHESTER—LONDON" and "LONDON—PARIS—LONDON speed contests. " These references to air races are used to demonstrate reliability under demanding conditions. Below these headlines, there's a testimonial letter addressed to C. C. Wakefield & Co. , from Walter H. Brook, praising their product after using it in his plane during one such race—the London-Manchester-London Aerial Derby—and attributing his success partly to Castrol Motor Oil. At the bottom of the advertisement is another slogan: "Castrol"—the most efficient 'Transferer' (sic) on Earth or Cloud, " further reinforcing its dual application for land vehicles and aircraft. Lastly, contact information for C. C. Wakefield & Co. , located at Wakefield House, Cheapside, London E. C. , provides potential customers with details on where they could inquire about or purchase this motor oil.
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