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13889095
Wall Art and Photo Gifts from Mary Evans Picture Library
13889095
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 32342832
© Aviation Ancestry
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VISUAL DESCRIPTION
This is a vintage advertisement for the Norman Lightweight Aircooled Petrol Engines, specifically highlighting an engine model that weighs 66 pounds when dry. The ad describes the engine as "An ultra light POWER SOURCE" and emphasizes its features such as being air-cooled, compact, silent, smooth, and reliable. It also includes a performance graph showing horsepower output across various RPMs (revolutions per minute), with annotations for specific power outputs at different RPM levels. The text in the advertisement suggests that this engine has been perfected during 35 years of manufacturing experience and is suitable for a wide range of applications both on land and sea. It mentions its suitability for battery charging sets, lighting sets, refrigeration units, fire pumps among other equipment requiring up to 3 horsepower. The company behind this product is The Norman Engineering Co. Ltd. , Banbury England. The design aesthetic of the ad reflects mid-20th-century advertising styles with its combination of illustration and typography along with technical details to appeal to potential industrial customers seeking efficient power solutions.
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