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13889630
Wall Art and Photo Gifts from Mary Evans Picture Library
13889630
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 32343682
© Aviation Ancestry
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> New Images July 2023
VISUAL DESCRIPTION
This is a vintage advertisement promoting Elektron Magnesium Alloys, featuring an impressive feat of aviation. The headline "To the Cape and back in 4½ days" suggests a record-setting flight to Cape Town and back. Below the headline, there's an image of a Percival Mew Gull aircraft soaring through the sky with stylized clouds forming dates from February 5th to February 9th, indicating the duration of the journey. The text within the ad attributes this achievement to Mr. Alex Henshaw's use of Elektron magnesium alloys in his aircraft construction for parts such as instrument panels, cowling (the covering enclosing the engine), wheels and crankcase top covers. It emphasizes that these lightweight yet strong materials contributed significantly to performance enhancements. At the bottom, bold letters state "ELEKTRON MAGNESIUM ALLOYS Save Weight, " followed by a tagline describing it as "THE CONSTRUCTIONAL METAL WITH THE HIGH STRENGTH/WEIGHT RATIO. " This message is reinforced visually by an intricate depiction of what appears to be an airplane engine or mechanical parts made from these alloys, showcasing their application in high-performance engineering contexts. Overall, this advertisement combines technical appeal with adventure allure to market its advanced metal products during what looks like early-to-mid 20th century aviation era.
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