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Advert, Binyon's Elastic Chest Expander
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Advert, Binyon's Elastic Chest Expander
Advert, Binyon's Elastic Chest Expander - avoid stooping of the shoulders and contraction of the chest. Date: 1848
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Media ID 32265590
© Mary Evans Picture Library
1840s 1848 Chest Contraction Correction Elastic Improve Improvement Physical Posture Shoulders Stooping Expander
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Advertisement for Binyon's Elastic Chest Expander, 1848: A Vision of Victorian-era Physical Perfection and Posture Correction This image from the 1840s showcases an elegant woman gracefully holding an elastic chest expander, a popular health aid of the time, designed to improve posture and correct the stooping of the shoulders and contraction of the chest. The advertisement, created by Binyon, highlights the importance of proper posture and figure improvement in the early Victorian era. The woman in the advertisement is depicted with poise and confidence, her back straight and shoulders relaxed. Her attire, consisting of a high-necked blouse and full, voluminous skirt, is reminiscent of the fashionable clothing of the time. The expander, made from fine elastic material, is held in her left hand, while her right hand rests gently on her waist. The elastic chest expander was a common tool used during the Victorian era to help women maintain good posture and prevent the shoulders from stooping. It was believed that the use of such devices could lead to a more graceful and elegant figure, as well as better overall health. Binyon's Elastic Chest Expander was just one of many products marketed towards women during this time, emphasizing the importance of physical beauty and health. The advertisement, with its striking visuals and persuasive language, would have been displayed in various publications and public spaces, appealing to the sensibilities and aspirations of Victorian women. This image offers a glimpse into the past, showcasing the cultural values and societal expectations of the time, as well as the innovative solutions that were developed to address the concerns of the day.
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