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Advertisement for Bovril, barrage balloon
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Advertisement for Bovril, barrage balloon
Advertisement for Bovril, man in red and white striped pyjamas, red slippers, riding barrage balloon in a blue sky, holding cup of Bovril aloft. Captioned, Bovril prevents that sinking feeling'. Date: 1939
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Media ID 32251202
© Illustrated London News Ltd/Mary Evans
Balloon Barrage Bovril Effort Feeling Prevents Pyjamas Sinking Slippers Striped
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In this image from the year 1939, a man dressed in red and white striped pyjamas and red slippers is seen gracefully riding a barrage balloon in a clear blue sky. The man holds a steaming cup of Bovril aloft, his expression radiant with delight. The scene exudes a sense of tranquility and freedom amidst the backdrop of an impending war. The advertisement for Bovril, a popular food supplement of the time, carries the caption, "Bovril prevents that sinking feeling." The use of the barrage balloon, a military technology employed during wartime for defensive purposes against enemy air raids, adds an intriguing twist to the advertisement. The 1930s, a period marked by significant social and political changes, saw the rise of mass media and advertising. This advertisement, with its imaginative presentation, effectively communicates the brand's message of providing energy and vitality, a necessity during the war effort. The man's relaxed posture and the warm, inviting steam rising from the cup of Bovril contrast sharply with the ominous undertones of the approaching war. The image serves as a reminder of the simple pleasures and comforts that people clung to during trying times. This photograph, a captivating blend of advertisement and wartime imagery, offers a glimpse into the past and the unique ways in which brands connected with their audiences during the 20th century.
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