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Advert for Bovril with vegetables, WW2
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Advert for Bovril with vegetables, WW2
Advert for Bovril - puts a smile into vegetables, WW2 Date: 1943
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Media ID 32236182
© Mary Evans Picture Library
1943 Bottle Bovril Carrot Cooking Expression Facial Flavour Flavouring Glum Good Housekeeping Puts Smile Swede Turnip Vegetable Vegetables
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This vintage print captures a heartwarming Advert for Bovril featuring an array of colorful vegetables during World War II. The advertisement, dated 1943, showcases how Bovril can put a smile into even the most mundane of ingredients like carrots, turnips, and swedes.
In a time of war and rationing, food advertising played a crucial role in boosting morale and providing creative ways to make meals more flavorful. This particular advert from Housekeeping magazine in October 1943 exemplifies the ingenuity and resourcefulness of wartime cooks who had to make do with limited supplies.
The image depicts the vegetables arranged around a bottle of Bovril, with each vegetable sporting a cheerful facial expression as if they were delighted by the addition of this savory flavoring. The juxtaposition between the glum expressions typically associated with wartime hardships and the happy faces on these veggies is both humorous and uplifting.
Terry Parker's skillful composition captures not only the essence of this clever advertisement but also serves as a reminder that even in times of struggle, small moments of joy can be found in unexpected places. This nostalgic snapshot from the 1940s is sure to bring a smile to anyone's face as they imagine adding some Bovril magic to their own cooking adventures.
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