EDITORS COMMENTS
Step into Elegance: A Vintage Advertisement for Jenners Department Store, Edinburgh (1939) This advertisement invites ladies to experience the allure of Jenners Department Store in Edinburgh, showcasing a stunning fur evening cape available for purchase. The image, published in 1939, exudes the glamour and sophistication of the 1930s era. The advertisement features a regal princess-like figure standing gracefully on the bustling Princes Street, with the iconic Jenners building as a backdrop. The cape, made from luxurious rabbit or lapin fur, is draped elegantly over her shoulders, adding an air of opulence and refinement. The caption below reads, "For Evening Wear - Furs - Coney, Rabbit, Lapin," highlighting the store's extensive selection of high-quality fur garments. Jenners Department Store was a renowned establishment in Edinburgh, known for its fashionable offerings and commitment to providing the latest trends for women. This advertisement encapsulates the essence of the 1930s fashion scene, with its emphasis on glamour, elegance, and luxury. The advertisement not only showcases the allure of the fur evening cape but also invites ladies to indulge in the world of fashion and sophistication that Jenners had to offer. As we admire this vintage advertisement, we are transported back in time to an era of elegance and refinement, where the allure of a fur evening cape was a symbol of sophistication and glamour. The advertisement serves as a reminder of the enduring power of fashion to evoke emotions and transport us to another time and place.

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