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Advert, Royal Worcester Kidfitting Corsets
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Advert, Royal Worcester Kidfitting Corsets
Advert, Royal Worcester Kidfitting Corsets sold by Frederick Gorringe Ltd, Buckingham Palace Road, London Date: circa 1910
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Media ID 32244384
© Mary Evans Picture Library
Aspirational Buckingham Corset Corsets Feather Frederick Gorringe Kidfitting Slim Sold Waist Worcester
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EDITORS COMMENTS
This photograph showcases an elegant Edwardian woman trying on a Kidfitting Corset from Royal Worcester, sold by Frederick Gorringe Ltd. in London's Buckingham Palace Road around 1910. The image exudes an aspirational air of the early 20th century, where women sought to achieve an hourglass figure through the use of corsets. Royal Worcester, a renowned English porcelain manufacturer, expanded its product line to include Kidfitting Corsets, which were advertised for their superior quality and slimming effects. The corset, displayed in the photograph, boasts a classic blue color and intricate floral design, adding a touch of sophistication to the garment. The woman in the photograph wears a high-necked, long-sleeved dress, typical of the Edwardian era. Her posture is confident and poised, as she examines her reflection in the mirror. A feathered hat adorns her head, completing the fashionable ensemble. Frederick Gorringe Ltd., a well-established retailer, sold these corsets to women seeking to enhance their figures and conform to societal beauty standards. The advertisement for these corsets, like the one depicted in this photograph, would have been displayed in shop windows or circulated as catalogues, enticing women to purchase and try on the corsets for themselves. This photograph offers a glimpse into the past, providing a fascinating insight into the fashion and beauty trends of the early 1910s. The image also serves as a reminder of the societal pressures women faced to conform to specific beauty ideals, and the lengths they went to in order to achieve them.
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