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Advert for Whitbread's Pale Ale
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Advert for Whitbread's Pale Ale
An advert for Whitbread's Pale Ale, featuring rowers and referencing the Henley Regatta, which would have been held in the week this issue was published. It's likely that the two rowers depicted are Dick Southwood (1906-1986) and Jack Beresford (1899-1977) who competed together in the Double Sculls Challenge Cup at Henley that year. Date: circa 1939
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Media ID 32241196
© Illustrated London News Ltd / Mary Evans
Advertisements Adverts Alcohol Beer Beresford Challenge Dick Double Drinks Henley Jack Oars Pale Regatta Rowers Sculls Whitbread Southwood Whitbreads
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EDITORS COMMENTS
Step into the world of excitement and tradition with Whitbread's Pale Ale, the perfect companion for any occasion. This advertisement from the 1930s transports us to the prestigious Henley Regatta, where the spirit of friendly competition and camaraderie comes alive. The rowers depicted in this image, Dick Southwood and Jack Beresford, embody the essence of determination and teamwork. They had just won the coveted Double Sculls Challenge Cup at the 1939 Henley Regatta, making their victory a significant moment in the history of this esteemed event. As the oars slice through the tranquil waters, the focus shifts to the frothy, golden pint of Whitbread's Pale Ale, waiting to be savored. The advertisement cleverly uses the backdrop of the Henley Regatta to emphasize the brand's association with tradition, quality, and excellence. Whitbread's Pale Ale was a popular choice for those seeking a refreshing and invigorating drink during the early 20th century. Its crisp, full-bodied flavor was a favorite among the crowds that gathered to witness the thrilling races at Henley. This evocative advertisement not only celebrates the triumph of Dick Southwood and Jack Beresford but also highlights the enduring connection between Whitbread's Pale Ale and the rich heritage of the Henley Regatta. So, raise a glass to the spirit of competition, tradition, and the joy of sharing a great drink with good company.
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