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Two adverts from Kestos, brassieres and girdles and Debenham & Freebody beach outfit. Date: May 1940
Wall Art and Photo Gifts from Mary Evans Picture Library
Two adverts from Kestos, brassieres and girdles and Debenham & Freebody beach outfit. Date: May 1940
Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries
Media ID 32221648
© Illustrated London News Ltd/Mary Evans
Advertisements Adverts Brassieres Debenham Freebody Garment Garments Girdles Kestos Lastex Outfit Outfits Undergarments Underwear Wrap Fashionable
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EDITORS COMMENTS
Step back in time to May 1940 with this vintage print featuring two adverts from Kestos and Debenham & Freebody. The first advert showcases the latest brassieres and girdles from Kestos, highlighting the fashion trends of the era for women's undergarments. With a focus on comfort and style, these pieces were essential for creating the perfect silhouette.
The second advert features a beach outfit from Debenham & Freebody, offering women a chic and practical option for their seaside adventures. Made with lastex fabric, this ensemble is designed to flatter while providing freedom of movement – ideal for soaking up the sun in style.
Both ads capture the essence of 1940s fashion, showcasing how clothing played an important role in expressing individuality and staying on-trend during wartime. From structured bras to figure-enhancing girdles, these undergarments were essential foundations for any woman's wardrobe.
Whether you're a fashion enthusiast or simply appreciate retro style, this print offers a glimpse into the past that is sure to inspire nostalgia and admiration for the timeless elegance of 1940s attire. Transport yourself to another era with these iconic advertisements that continue to captivate audiences today.
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