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Australian Gas Light Company Advertisement
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Australian Gas Light Company Advertisement
An advertisement illustration for The Australian Gas Light Company, the image shows a woman doing household chores in an all-gas home. Few women really like housework, and it is the duty of the men of the house to install the labour-saving appliances. The advert promotes the use of gas cookers, coppers, irons, fires and bath heaters. Date: circa 1922
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Media ID 32243412
© CLM Archive Collection / Mary Evans
Appliances Australian Bath Chores Cookers Coppers Duty Fires Heaters Household Housework Install Irons Promotes Unattributed 1922 Labour Saving Shows
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EDITORS COMMENTS
This vintage Australian Gas Light Company advertisement from circa 1922 captures a snapshot of domestic life in the early 20th century. The illustration depicts a woman diligently performing household chores in an all-gas home, showcasing the convenience and efficiency of gas-powered appliances. In a time when women were primarily responsible for maintaining the household, this advert emphasizes the importance of men installing labour-saving devices such as gas cookers, coppers, irons, fires, and bath heaters.
The image serves as a reminder of traditional gender roles and societal expectations surrounding housework during this era. While few women truly enjoy spending their days cleaning and cooking, it was considered their duty to ensure that the home ran smoothly. The Australian Gas Light Company sought to alleviate some of this burden by promoting the benefits of using gas-powered appliances to simplify daily tasks.
As we look back on advertisements like these with a modern lens, we can appreciate how far we have come in terms of gender equality and division of labor within households. This print is not just a piece of history but also a reflection on how attitudes towards domestic responsibilities have evolved over time.
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