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Bovril On Top
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Bovril On Top
This painting is a promotional image for Bovril, it portrays a young woman having been shopping, carrying a basket containing a plethora of goods, but standing out on top of the pile, is a jar of Bovril. Date: circa 1920
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Media ID 32257778
© CLM Archive Collection / Mary Evans
Bovril Goods Pile Plethora Portrays Promotional Shopping December Salmon Volume
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Title: Bovril on Top, Circa 1920 This painting from the March of the Women Collection, available on March of the Women Collection from Mary Evans Prints Online, showcases a young woman in the midst of her shopping expedition, her arms laden with an assortment of goods in a woven basket. The vibrant image, reminiscent of the early 1900s, exudes a sense of energy and vitality. Amidst the colorful array of items, one jar stands out - a jar of Bovril. The jar, positioned atop the basket, takes center stage, drawing the viewer's attention with its distinctive label and bold red color. The painting, likely a promotional image, effectively highlights the importance of Bovril in the daily lives of consumers during this era. The woman in the painting appears to be in high spirits, her determined expression reflecting the excitement and anticipation that comes with shopping. The scene is further enhanced by the backdrop of a bustling marketplace, filled with vendors and passersby, adding to the overall atmosphere of activity and energy. The painting, published in Volume 13, December, of a popular magazine, would have reached a wide audience, further increasing the reach and impact of the Bovril brand. The use of a striking and engaging image, such as this one, would have effectively conveyed the message that Bovril was an essential item for every household, a staple that could not be missed amidst the hustle and bustle of everyday life.
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