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Burns Philp & Co Advertisement
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Burns Philp & Co Advertisement
An advertisement photograph showing a hut settlement by the waters edge, with a number of small boats on the surface. Used for promoting Burns Philp & Co. Limited, merchants, ship owners and agents for world tourist and passenger traffic. Date: circa 1922
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Media ID 32243424
© CLM Archive Collection / Mary Evans
Agents Burns Edge Merchants Owners Philp Promoting Settlement Surface Sydney Tourist Traffic Unattributed Waters 1922 7 11
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EDITORS COMMENTS
This evocative photograph, circa 1922, showcases a tranquil hut settlement nestled along the waters edge. The scene is dotted with a number of small boats gently bobbing on the surface, reflecting the clear blue waters and the clear, sunny sky above. The peaceful ambiance of this idyllic settlement was used to promote Burns Philp & Co. Limited, a prominent merchant, ship-owning, and agency business based in Sydney, Australia. The company, which was not involved in the commercial use of this image, specialized in world tourist and passenger traffic. The image of the hut settlement, with its rustic charm and picturesque setting, would have appealed to travelers seeking adventure and new experiences. The bridge and street in the background, visible in the distance, add a sense of connection to civilization, while the natural beauty of the scene invites one to imagine the excitement of exploring new lands and cultures. Burns Philp & Co. Limited's reputation for excellence and reliability would have given potential travelers confidence in their ability to provide a safe and enjoyable journey. The company's ships were known for their comfort and luxury, making this photograph an effective advertisement for their services. The image captures the spirit of adventure and exploration that defined the early 20th century, and continues to inspire travelers to this day.
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