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Cosmetic Advertisement Photograph

Cosmetic Advertisement Photograph


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Cosmetic Advertisement Photograph

A photograph used in advertisement for cosmetics, portraying half of a woman's face, with someone applying product to her. Date: circa 1939

Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries

Media ID 32265070

© CLM Archive Collection / Mary Evans

Annual Applying Buyers Cosmetic Cosmetics Guide Half Portraying Product Watson Womans


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EDITORS COMMENTS
Step into the glamorous world of cosmetics in the 1930s, as depicted in this photograph from the March of the Women Collection on Mary Evans Prints Online. The image, circa 1939, showcases half of a woman's face as she receives the gentle touch of another woman's hand, applying a cosmetic product to enhance her natural beauty. The photograph, reminiscent of a classic Hollywood movie scene, transports us back in time to an era when the art of applying makeup was a cherished ritual. The woman on the receiving end of the application wears a demure expression, her eyes closed in relaxation as she surrenders herself to the skilled hands of her attendant. The application process is carried out with meticulous care, the focus on the intricacies of the cosmetic application rather than the haste often associated with modern-day routines. The photograph, with its timeless appeal, offers a glimpse into the annual buyers' guide of the 1930s, where cosmetics were considered a work of art. The image, devoid of any branding or commercial use, invites us to appreciate the beauty and elegance of the application process itself. This photograph is a testament to the enduring allure of cosmetics and the role they play in enhancing our confidence and self-expression. As we gaze upon this image, we are transported back to a time when the application of cosmetics was a cherished ritual, a moment of self-care and indulgence. The 1930s, with its elegant sophistication and glamour, continues to inspire us, reminding us of the transformative power of cosmetics and the importance of self-care in our daily lives.

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