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Courtaulds Luvisca Advertisement
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Courtaulds Luvisca Advertisement
Advertisement for Courtaulds, promoting Luvisca shirts, pyjamas and soft collars. Real comfort wear for men. Date: circa 1930
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Media ID 32242164
© CLM Archive Collection / Mary Evans
Artistic Collars Comfort Courtaulds Martins Le Grand Promoting Pyjamas Real Shirts Soft Wear
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EDITORS COMMENTS
This advertisement for Courtaulds' Luvisca line, dated circa 1930, showcases an array of comfortable and stylish men's wear. The image, from the February 16 issue of St. Martin's Le Grand in London, EC1, invites viewers to experience the 'real comfort' of Luvisca shirts, pyjamas, and soft collars. The artwork, part of the March of the Women Collection from Mary Evans Prints Online, features a sophisticated and relaxed gentleman reclining in a plush armchair, surrounded by various Luvisca garments. The warm, inviting atmosphere is further emphasized by the soft, muted colors and the gentle, artistic touch of the unidentified illustrator. Luvisca, a brand synonymous with quality and comfort, was a popular choice for men seeking refined and comfortable clothing during this era. The advertisement highlights the various benefits of each item, from the softness and breathability of the shirts to the coziness and ease of the pyjamas and soft collars. The Luvisca line was a testament to Courtaulds' commitment to innovation and customer satisfaction, as they continually strived to provide men with high-quality, comfortable clothing that met the evolving needs and desires of their clientele. This advertisement serves as a fascinating glimpse into the past, offering a glimpse into the world of men's fashion during the early 20th century and the role that Courtaulds and their Luvisca brand played in shaping it.
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