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Crosbie & De Mowbray Electric Light Advertisement
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Crosbie & De Mowbray Electric Light Advertisement
An illustrated advertisement for Crosbie and De Mowbray Ltd. promoting electric light for housing. The top illustration shows some Roman temples, highlighting the point that electric light was The Roman's Great Lack. Date: circa 1920s
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Media ID 32263710
© CLM Archive Collection / Mary Evans
Crosbie Electric Highlighting Lack Mowbray Point Promoting Romans Temples Shows
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This illustration from the early 1920s, part of the March of the Women Collection from Mary Evans Prints Online, showcases an intriguing advertisement for Crosbie and De Mowbray Ltd., promoting the benefits of electric light for housing. The top illustration features a striking contrast between the advanced technology of electric light and the ancient Roman temples, emphasizing the point that electric light was a great lack for the Romans. The Roman temples, with their grandeur and intricate details, are beautifully rendered in the illustration. The use of chiaroscuro, or strong contrasts between light and dark, effectively highlights the temples and creates a sense of depth and dimension. The temples are depicted in the background, shrouded in darkness, while the foreground is illuminated by the warm glow of electric light. The advertisement itself is not the focus of the illustration, but rather the contrast between the past and the present, between the darkness of the past and the light of the future. The message is clear: electric light is a modern convenience that brings light and progress into our homes, making our lives brighter and more comfortable. The use of historical references in the advertisement adds an interesting layer of meaning. By highlighting the Roman temples and their lack of electric light, Crosbie and De Mowbray Ltd. position themselves as pioneers, bringing a modern technology to the masses and improving the quality of life for homeowners. The illustration is a testament to the power of advertising to capture the imagination and make a compelling case for the latest innovations.
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