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Cycles et Motos. De Dion Bouton
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Cycles et Motos. De Dion Bouton
A De Dion-Bouton advertising poster by Felix Fournery, featuring a female cyclist and her dog. The French manufacturer De Dion-Bouton was best known for building cars, but also made pedal and motor bicycles. A breezy, stylish, design, redolent of the 1920s. Date: circa 1925
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Media ID 32254434
© The Twentieth Century Posters Collection / Mary Evans
Best Bicycles Bouton Breezy Cycles Cyclist Dion Featuring Felix Manufacturer Pedal Publisher Stylish 1925 Made
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EDITORS COMMENTS
This advertisement poster, created by the renowned French artist Felix Fournery, showcases the spirit of adventure and freedom embodied in the Cycles et Motos (Cycles and Motors) of De Dion-Bouton during the 1920s. The image features a chic and determined female cyclist, effortlessly pedaling her bicycle alongside her loyal dog, as they traverse a scenic countryside road. The vibrant reds, yellows, and blues of the sun-drenched landscape contrast beautifully with the sleek, black silhouette of the De Dion-Bouton bicycle, which proudly displays the manufacturer's logo. De Dion-Bouton was a leading French manufacturer known primarily for its automobiles, but this poster serves as a reminder of its rich history in producing both pedal and motor bicycles. The breezy, stylish design of the poster is redolent of the 1920s, a decade marked by artistic innovation and the growing popularity of automobiles and bicycles. The image of the independent, adventurous woman and her faithful companion on their bicycle speaks to the spirit of freedom and self-sufficiency that was so appealing to consumers during this time. Fournery's expert use of color, form, and composition creates a dynamic and engaging image that invites the viewer to imagine the thrill of the open road and the joy of the journey. This stunning poster is a testament to the enduring allure of the bicycle as a symbol of personal freedom and the artistry of the poster as a medium for advertising.
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