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Farmer & Company Programme

Farmer & Company Programme


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Farmer & Company Programme

A reproduction illustration of the Mannequin Parade programme issued by farmer's at the inaugural displays of Spring modes, August, 1921, when flowers in nature's brilliant colour harmonies dominated the store interior decoration. Date: circa 1921

Mary Evans Picture Library makes available wonderful images created for people to enjoy over the centuries

Media ID 32243396

© CLM Archive Collection / Mary Evans

1921 Brilliant Displays Dominated Farmer Farmers Inaugural Issued Mannequin Modes Natures Parade Programme Reproduction Spring Store Sydney


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EDITORS COMMENTS
This reproduction illustration showcases the Farmer & Company Programme for the inaugural displays of Spring modes held in August 1921. The programme, a testament to the rich history of fashion and retail, was issued by Farmer & Company to announce their latest offerings. The illustration, circa 1921, depicts a lively Mannequin Parade, with models elegantly displaying the season's trends against the backdrop of a floral extravaganza. Nature's brilliant colour harmonies dominated the store interior decoration, creating a breathtaking contrast against the white mannequins. The limited edition programme invites us to step back in time, to an era where the beauty of flowers in full bloom set the stage for the latest fashion trends. The Mannequin Parade, a popular spectacle during the inaugural displays, was a sight to behold. Models, dressed in the finest Spring fashions, gracefully strutted down a makeshift runway, their movements synchronized to the rhythm of the times. The event, held in Sydney, marked the beginning of a new season and a fresh start for fashion enthusiasts. This evocative illustration, from the March of the Women Collection on Mary Evans Prints Online, offers a glimpse into the past, transporting us to a time when the simple joy of watching the latest fashion trends unfold was a much-anticipated event. The programme, a cherished keepsake from this bygone era, continues to inspire and delight, reminding us of the enduring allure of fashion and the beauty of nature.

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