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Gladys Calthrop with poster
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Gladys Calthrop with poster
Gladys Calthrop (1894-1980) was an artist and stage designer, here seen with a recruitment poster she designed for the Mechanised Transport Corps (MTC). Date: 1940
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Media ID 32241702
© Illustrated London News Ltd / Mary Evans
Calthrop Corps Designer Gladys Mechanised Recruitment
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In this evocative photograph, renowned British artist and stage designer Gladys Calthrop (1894-1980) is seen holding a recruitment poster she designed for the Mechanised Transport Corps (MTC) during World War II. Dated 1940, this image captures a pivotal moment in Calthrop's prolific career, as she contributed her creative talents to the war effort. Gladys Calthrop was a celebrated figure in the arts scene of the 1920s and 1930s, known for her innovative stage designs and collaborations with influential figures such as T.S. Eliot, Ezra Pound, and Gordon Craig. However, with the onset of World War II, Calthrop, like many artists of her generation, felt a strong desire to use her skills to support the war effort. The MTC, a branch of the British Army responsible for the transport and logistics of military supplies and personnel, commissioned Calthrop to create a recruitment poster to encourage young men to join their ranks. The resulting design, which features a determined young soldier in uniform, is a powerful testament to the patriotism and determination of the era. Calthrop's poster, with its bold lines, striking colors, and dynamic composition, effectively conveyed the urgency and importance of enlisting in the MTC. The image of Calthrop holding her design, with a determined expression on her face, underscores her commitment to the war effort and her role as a creative force during a time of national crisis. This photograph is a poignant reminder of the ways in which artists and designers contributed to the war effort during World War II, using their talents to inspire, inform, and mobilize the population. Calthrop's recruitment poster for the MTC is a powerful example of the impact that art can have on history, and a testament to the enduring power of creativity in times of adversity.
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